Coco Luxe
CREATIVE DIRECTION /
PACKAGING DESIGN /
ILLUSTRATION /
BRANDING /
GRAPHIC DESIGN /
CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /
Coco Luxe is a premium coconut water brand made in Australia using fair trade organic coconuts and eco friendly packaging.
The brief was to disrupt the market by creating a brand that stood above an already crowded space by creating a youthful presence on shelf, that was not only eye catching but also reminiscent of 60’s Australian beach culture.
I worked as Creative Director directly with the brand founder creating the packaging, brand identity and brand style guide for the roll out in the US and Australia.
