Gundagai Lamb is a 150 year old Lamb Providore owned by the Barton Family from Gundagai NSW.

The brief was to create a new to market brand aimed at younger audience, creating a brand that was a new take on an a very traditional market.

Using Gundagai’s original name created by the local Indigenous people, ‘The Crossing Place’, referencing where the two major rivers cross not far from the region. The cross forms a major part of the brand identity.

I have worked as Creative Director for the brand since its creation in 2018 working across all areas of the business. From web design, packaging, brand identity, social media and photo shoots.