Inghams

CREATIVE DIRECTION /

PACKAGING DESIGN /

ILLUSTRATION /

BRANDING /

GRAPHIC DESIGN /

CREATIVE DIRECTION / PACKAGING DESIGN / ILLUSTRATION / BRANDING / GRAPHIC DESIGN /

Inghams American Bites is a new chicken snack aimed at the millenial target market. The brief was to create five American themed illustrative packaging designs to encapsulate and visualise the distinct individual flavours each have.

I art directed the packaging designs, completed the illustrations and took the concepts all the way to final art.

The range sold beyond expectations and his being expanded into a new range called Aussie Bites.

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