Vinos for Chinos is a new wine brand launched by Pinnacle Drinks, designed to appeal to a younger male demographic with a laid-back, adventurous spirit. The brief was to capture this audience using vintage motorbike and surf imagery, evoking a sense of freedom, craftsmanship, and fun.

I was tasked with developing the brand identity, packaging design, and creative concepts that brought this vision to life. I focused on handcrafted typography, textured label finishes, and bold, nostalgic visuals to create a design that feels both authentic and engaging. The result is a distinctive, lifestyle-driven wine brand that resonates with its target audience and stands out on the shelf.